In India, the use of local languages has been a key driver of a brand’s cultural relevance, salience, and consumer resonance. In a vast and diverse market like India, appealing to the non-English-speaking majority of the country’s population can deepen connections with new consumers and help deploy language-first digital brand campaigns at scale. Here are…
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There are many digital marketing agencies in Kolkata, however, finding the right digital agency for any business is a tough one. You may find many article and listing that certain companies are best in digital marketing. But are they? Really? Does anyone gives the details how they came up with the list of top 10 digital…
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Google announced a couple improvements to the Google Search Console performance reports this morning. The improvements include support for regular expressions within the filters of the performance reports and also the comparison mode has improved its data filtering. Regular expressions. We’ve been expecting Google Search Console to support regular expressions for the past year or so and now it is…
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In 2021, privacy will continue to be a key focus area for marketers as the digital marketing and advertising industry adapts to evolving consumer expectations. Not only are increased privacy measures important for protecting people, but they’ll also improve the long-term health of the industry. Improving consumer privacy will require adopting new approaches to marketing…
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Following the insights from how to optimize ad spend to reach audiences that matter by developing cross-media ad strategies and effectively measuring the value of reach, Natsuko Ikeda, APAC Media Strategist in Google Media Lab, shares takeaways from the TV vs. YouTube comparison campaign ran by Google Japan. Videos are going digital faster than high-speed bullet trains…
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Digital marketing is the fastest growing industry today. Today, I don’t think any business can survive without digital marketing. There are many digital marketers in India. However, It is very difficult to say who is the best as the field is so dynamic that you cannot define who is the best among all. However, We…
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Reference is from Google : Click Here to Learn the basics and Advanced version of SEO You can make sure the right people are viewing your content by making your content search-friendly. Search engine optimization, or SEO, is the process of increasing the visibility of website pages on search engines in order to attract more…
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