Category: Digital Marketing

How local language messaging can help brands offer richer experiences

In India, the use of local languages has been a key driver of a brand’s cultural relevance, salience, and consumer resonance. In a vast and diverse market like India, appealing to the non-English-speaking majority of the country’s population can deepen connections with new consumers and help deploy language-first digital brand campaigns at scale. Here are…
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Top Digital Marketing Companies in Kolkata West bengal

Top 10 digital marketing agencies in Kolkata, India

There are many digital marketing agencies in Kolkata, however, finding the right digital agency for any business is a tough one. You may find many article and listing that certain companies are best in digital marketing. But are they? Really? Does anyone gives the details how they came up with the list of top 10 digital…
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marketing measurement plan

Pillars of a holistic marketing measurement plan

In 2021, privacy will continue to be a key focus area for marketers as the digital marketing and advertising industry adapts to evolving consumer expectations. Not only are increased privacy measures important for protecting people, but they’ll also improve the long-term health of the industry. Improving consumer privacy will require adopting new approaches to marketing…
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