Online Advertising

Digital Advertising 

Online Advertising is the art of using the internet as a medium to deliver marketing messages to an identified and intended audience. It is helpful for attracting website traffic and brand exposure, but first and foremost, online advertising is designed to persuade the targeted customer to engage in a specific action

online-advertising company

Online Advertising Agency

In an online ad ecosystem, is it vital to be visible to your audience

Online digital advertising is one of the most effective ways for businesses of all sizes to expand their reach, enhance visibility, find new customers, and diversify their revenue streams. 
Digital marketing is the most powerful way to win new customers today for any business. Its very much targeted, controlled and powerful. Each and every thing in Digital marketing is measurable. . You can get the attention of more of your prospects, while they are more engaged for less money than ever before.Through Online Advertising Campaigns with a focus on your “USP” which can help you achieve 2-200X the number of customers you’re winning at the moment. We have helped thousands of businesses grow by leveraging the power of online advertising.

Different Types of Online Advertising

There are many different types of online advertising/internet advertising/web advertising as it is otherwise known. In fact, today, there are many different types of advertising that you can integrate into a digital marketing strategy. As the landscape of digital advertising changes very ofen, it is important to stay up to date.  These different online advertising options can be combined to form a 360° campaign, or they can be used individually.

SEM (PPC Ads)

Search Engine Marketing is designed to increase the visibility of your website on the search engine results pages (SERP) by paying to appear on search engines, such as Google.

Display Advertising

These are visual ads that appear on third party websites. They can be purchased directly or through platforms such as Google Adwords. The cost is estimated by CPC or CPM

Social Media Ads

Placing online ads, promoted posts and sponsored stories on social media are a popular way to reach a target demographic without paying a hefty amount. Facebook,  Instagram, LinkedInand Twitter are the most popular social media platforms for companies to reach potential new customers

Native Advertising

Native advertising is the use of paid ads on publisher page.  Native advertising is the concept of creating ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer feels the ad belongs there

Video Ads

Video advertising is the process of displaying ads either inside online video content – usually before, during or after a video stream, known as pre-roll, mid-roll and post-roll – or as standalone ads. Some marketing professionals also expand the video advertising definition to include display ads with video content, such as those that start playing when a person puts a mouse cursor over them and native video ads promoted on digital ad networks

Retargeting and Remarketing

Remarketing makes your banner appear on whichever website people who previously visited your site go to after  These types of ads are good for making sales and raising brand awareness, which emphasizes a company’s presence within the consumer’s buying process.
These ads can be purchased through search engine advertising management tools such as Google Adwords. The prices are usually established by CPC metrics.

Email Marketing

Email marketing isn’t anything new but it has resurfaced with a renewed efficacy. This type of campaign yields high conversions. Thanks to the many automation tools available, you can get highly profitable conversion.

Mobile Advertising

Mobile ads are the advertising world’s answer to a consumer world that is hooked on to their phone screens or mobile gadgets. In layman terms, it is the type of product/services advertisement technique that you see on your smartphones.

Product Ads

Product ad is a promotional display ads on Google Search result page, or any publisher’s space like blog and website amd also YouTube. It attempts to induce potential customers to purchase the product. Product ads offer brands and companies a way to highlight different products, increase awareness and demonstrate the differences between products

Communicate Your Brand Story With the Best Online Advertising Agency in India

Online Advertising comes in many different shapes and sizes. All different types of businesses advertise online. Targeting a small area for a local service provider will mean that the advertising budget will be less than an big business targeting nationally or internationally.

GET STARTED TODAY

Contact us

Accelerate Your Business Growth With End-to-End ROI driven Digital Marketing solutions, Creative Branding and Advertising services

    Blog

    How local language messaging can help brands offer richer experiences

    In India, the use of local languages has been a key driver of a brand’s cultural relevance, salience, and consumer resonance. In a vast and diverse market like India, appealing[…]

    Read more
    Top Digital Marketing Companies in Kolkata West bengal

    Top 10 digital marketing agencies in Kolkata, India

    There are many digital marketing agencies in Kolkata, however, finding the right digital agency for any business is a tough one. You may find many article and listing that certain companies[…]

    Read more
    Google Search console Changes

    More Data Filtering to Performance Reports of Google Search Console

    Google announced a couple improvements to the Google Search Console performance reports this morning. The improvements include support for regular expressions within the filters of the performance reports and also the comparison[…]

    Read more