Digital Advertising
Online Advertising is the art of using the internet as a medium to deliver marketing messages to an identified and intended audience. It is helpful for attracting website traffic and brand exposure, but first and foremost, online advertising is designed to persuade the targeted customer to engage in a specific action
Online Advertising Agency
In an online ad ecosystem, is it vital to be visible to your audience
Online digital advertising is one of the most effective ways for businesses of all sizes to expand their reach, enhance visibility, find new customers, and diversify their revenue streams.
Digital marketing is the most powerful way to win new customers today for any business. Its very much targeted, controlled and powerful. Each and every thing in Digital marketing is measurable. . You can get the attention of more of your prospects, while they are more engaged for less money than ever before.Through Online Advertising Campaigns with a focus on your “USP” which can help you achieve 2-200X the number of customers you’re winning at the moment. We have helped thousands of businesses grow by leveraging the power of online advertising.
Different Types of Online Advertising
There are many different types of online advertising/internet advertising/web advertising as it is otherwise known. In fact, today, there are many different types of advertising that you can integrate into a digital marketing strategy. As the landscape of digital advertising changes very ofen, it is important to stay up to date. These different online advertising options can be combined to form a 360° campaign, or they can be used individually.
SEM (PPC Ads)
Search Engine Marketing is designed to increase the visibility of your website on the search engine results pages (SERP) by paying to appear on search engines, such as Google.
Display Advertising
These are visual ads that appear on third party websites. They can be purchased directly or through platforms such as Google Adwords. The cost is estimated by CPC or CPM
Social Media Ads
Placing online ads, promoted posts and sponsored stories on social media are a popular way to reach a target demographic without paying a hefty amount. Facebook, Instagram, LinkedInand Twitter are the most popular social media platforms for companies to reach potential new customers
Native Advertising
Native advertising is the use of paid ads on publisher page. Native advertising is the concept of creating ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer feels the ad belongs there
Video Ads
Video advertising is the process of displaying ads either inside online video content – usually before, during or after a video stream, known as pre-roll, mid-roll and post-roll – or as standalone ads. Some marketing professionals also expand the video advertising definition to include display ads with video content, such as those that start playing when a person puts a mouse cursor over them and native video ads promoted on digital ad networks
Retargeting and Remarketing
Remarketing makes your banner appear on whichever website people who previously visited your site go to after These types of ads are good for making sales and raising brand awareness, which emphasizes a company’s presence within the consumer’s buying process.
These ads can be purchased through search engine advertising management tools such as Google Adwords. The prices are usually established by CPC metrics.
Email Marketing
Email marketing isn’t anything new but it has resurfaced with a renewed efficacy. This type of campaign yields high conversions. Thanks to the many automation tools available, you can get highly profitable conversion.
Mobile Advertising
Mobile ads are the advertising world’s answer to a consumer world that is hooked on to their phone screens or mobile gadgets. In layman terms, it is the type of product/services advertisement technique that you see on your smartphones.
Product Ads
Product ad is a promotional display ads on Google Search result page, or any publisher’s space like blog and website amd also YouTube. It attempts to induce potential customers to purchase the product. Product ads offer brands and companies a way to highlight different products, increase awareness and demonstrate the differences between products
Communicate Your Brand Story With the Best Online Advertising Agency in India
Online Advertising comes in many different shapes and sizes. All different types of businesses advertise online. Targeting a small area for a local service provider will mean that the advertising budget will be less than an big business targeting nationally or internationally.
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